I have never used professional models and actually my photos with plus size women get the most positive engagement and those photos do the best in Facebook ads! I strongly urge you to consider being in your pictures. These days, people really appreciate authenticity and realness. But you do not need to be a catwalk ready professional model. I know not everyone is comfortable being in photos. I then discovered another benefit of being the face of my brand, customers loved it! People are losing faith in brands, especially Amazon brands.īeing in your own photos allows your customers to see you and build a bond of trust with you, just through your photos! With one hour of shooting I got back 50 edited images! In the beginning, I used myself and my family as models because I didn’t have any money. He is a friend and he only charged me $100 an hour. I decided to hire a friend who is a photographer and we did a photoshoot together. I don’t know about you, but when I was starting my Amazon business, I did NOT have that kind of money to spend!
With typical product photography, you send your product to the company and pay around $500 for 5-9 edited images (not including lifestyle images with models). Or they could hire models and shoot that way, which is really expensive. They could use stock images and Photoshop your product on there, which tends to look really fake. If you hire a typical product photography company, they will do one of two things. My solution is to be your own creative director. How do you Get Great Lifestyle Images for Your Amazon Listing and Social Media Pages? Side note: To get her to click into your listing you also need a competitive price, good reviews, and a great Hero image, but that’s another topic. She made the decision to BUY emotionally.
And she clicks add to cart and buys your spoons! Why? Not because they have the best specific features, but because your listing made her feel good. She thinks we haven’t made cookies in a while, it would be really fun to do that again. She remembers how her kids always loved to lick the spoon at the end. She sees the sweetest picture of a mother and her two kids mixing cookie dough together while laughing.
But when she clicks onto YOUR listing, she sighs. She searches on Amazon and most listings show similar photos setting out the features of the spoon like I described above. Yes, men cook, but it is more likely that a woman will be buying the spoons for her or her husband to use (unless you sell some super manly mixing spoons specifically targeting male cooks – cool idea!).Ī woman logs on to Amazon because her daughter just broke her last mixing spoon and she needs new ones. Not to be sexist, but it is mostly women who will be buying your spoons. Let’s get into the head of our target customer for a second. That’s all information about the features. Your images may be spoons sitting on a counter, the dimensions of your spoons, specifications about the wood and a chart showing why your spoons are better than your competitors. Your product is a set of wooden mixing spoons. Now I have cookies on my mind, so we’ll go with that. I don’t know about you, but I feel like I need this baby towel in my life now! But look at this photo, the mom and baby are smiling SO sweetly at each other! The baby looks so cute all snuggled up that you just want to hug him. Here is a product that is a simple baby towel. To make your brand stand out, you can use lifestyle images showing scenes that hit an emotional nerve with your target customer.